VIGGA™ an award-winning circular design apparel brand for kids and maternity wear.

We offer a subscription-based service to use high-quality maternity and kids clothing:

- Select what you need in the right size, enjoy it, send it back once outgrown, repeat...

- We do the rest: we inspect, repair and wash returned apparel and pack for next use.

It's that simple!


VIGGA was founded in 2014 by Peter and Vigga Svensson and since then we have circulated over 100,000 pieces of designers clothing; our customers have together achieved water savings of more than 10 million litres and reduced their CO2 emissions by 200 tonnes by sharing VIGGA clothes with each other.

VIGGA saves time, money and resources. We offer great benefits compared to traditional consumption:

- 53% less climate impact

- 59% less acidification effect

- 72% lower use of material resources

- 90% lower water use



CEO & Board Member: Erick Bouwer

Head of Marketing: Suzanne Beers

Head of Product: Anna Noyons

Service Operations: Lama Juma

Board of Directors:

- Daniel Nyvang Mariussen (Chair)

- Helene Mark

- Vigga Svensson

- Erick Bouwer


GOTS logo

VIGGA @ Berendsen Svanemærket vaskeri

CE100 logo

Sustainia logo

Ebeltoft Retail Innovation logo

VIGGA vinder af Danish Design Award 2017 for Outstanding Service

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