Press Kit

This is the Press Kit.
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VIGGA is a maternity and kid's wear brand designed for a circular economy, because pregnancy bellies as well as kids grow and clothes don't.

How works
An award-winning maternity and kid’s wear brand and a circular subscription service. Customers receive a bundle of sustainable designer clothes, which are exchanges for larger sizes as the pregnant belly or child grows. The returned clothes are checked for flaws, treated and repackaged.

"VIGGA will create an attractive alternative to the meaningless use and throw away society and establish a clothing consumption based on a business model that benefits both business, consumer and the environment."
- Vigga Svensson, Co-founder

VIGGA must always be credited.
Credit line in connection with images: "Courtesy VIGGA -"

Copyright rules